Brightside Marketing
Brightside Marketing

OUR GROW PHASE:

A LOT CAN CHANGE IN THREE MONTHS.

Once a solid foundation is in place  – we’ve done the strategic groundwork together and you trust us – it’s time to shift from our BUILD phase to our GROW phase.

Whether you opt for a once-off GROW phase (3 months) or a series (6 months +), the duration of our relationship with your business in this phase is determined by you, the client, as per your business/brand’s budget and objectives.

Our GROW phase is comprised of strategic marketing consulting and coaching, and can be approached in one of two ways:

grow-phase

SOCIAL MEDIA

Want to build your community and grow your brand on social media? The bad news is that organic growth is tougher than ever. With the algorithm seemingly unable to make up its mind, no one can promise you follower numbers or specific engagement rates on any of the social media platforms. The good news? We can deliver the advice, insight, and social media strategy you need to build a respected presence on social media platforms, grow a genuine community, and share the brand love.

We help you gain a loyal and engaged audience through a tried, tested, and proven social media marketing approach that focuses on original content creation, shareable visuals, and thought leadership that adds value and encourages conversation.

NO BOTS. NO BOUGHT FOLLOWERS. REAL CONNECTIONS WITH REAL PEOPLE WHO REALLY LIKE YOUR BRAND.

GOT A BLOCK WHEN IT COMES TO SOCIAL MEDIA?

ACCEPT OUR FRIEND REQUEST

With your budget in mind, we’re able to provide a social media marketing package that’s the right fit for your lead generation, relationship building, brand narrative, objectives, and bottom line. Here are some of the reasons social media is worth mentioning:

“We’re about carefully curated content that gives brands an authentic voice, builds a sense of community online, and amplifies social reach, through consistency and meaningful interactions.”

CHAT TO THE EXPERTS IN YOUR SEARCH FIELD

SEARCH ENGINE OPTIMISATION (SEO)

Playing hide and seek? Great childhood game, not a great business strategy.

Enter SEO. The process of improving your website’s content, user experience, and speed through search-savvy strategies to ensure that when someone’s looking for what you do, they find you.

Simply put, you’ve spent (or plan to spend) a lot of time and money building a website, and no matter how good it looks, it’s going to be a waste of time and money if your target market isn’t visiting you and staying for a chat.

Here are just some of the key ways the right keywords and other SEO strategies can benefit your business:

Our team has worked hard (and smart) over the years to earn our ‘Ph.D.’ in SEO so that we not only earn our clients the search engine rankings they deserve but create long-term brand awareness, expand their target audience, and boost the all-important bottom line too.

PAID LEAD GENERATION

A lead is only as good as the conversion it leads to. Generating leads is good but creating a consistent stream of targeted leads for your business is better – much better. At Brightside, we believe that our lead generation superpowers are only as ‘super’ as the last lead that led to an actual turnover, which is why we’re all about helping you to convert leads, one form at a time.

From how to convert leads into customers to how to find qualified leads, from how to increase sales when business is slow to how to qualify B2B leads, we may not be one of the first businesses you think of when you type ‘lead generation companies’ into the search field, but when it comes to lead generation strategies, we’re all about B2B lead generation tips, not tricks.

Why should your business pay attention to our marketing lead generation process?

TIRED OF LEADS NOT LEADING TO ANYTHING?

LET US CONVERT YOU

PAID BRAND-BUILDING AWARENESS

Feeling unseen… and not heard? If your online presence is more hide and seek than ‘search and display’ you’ve come to the right place. We can help you enjoy the benefits of paid advertising – get seen, get more website traffic and get the lead generation of your business-building dreams. Our B2B content marketing strategy team will set up the campaign from start to finish, confirm the look and feel, and use effective keywords to make your Google display ads campaign a guaranteed success.

SEARCH VS. DISPLAY:

What’s the difference?

Google Search Campaigns

for businesses looking to increase website traffic and to appear in search results on Google.

Google Display Campaigns

for businesses looking to be ‘seen’. These campaigns appear on Google’s affiliated websites, videos, and YouTube – in different graphic formats with links to your website.

CALL OFF THE SEARCH!

TALK TO US ABOUT BEING TOP OF MIND AND TOP OF THE SEARCH RESULTS

STRATEGIC PARTNERSHIPS

When building a business,  it’s as much about who you know, as what you know. Sure, you could participate in every corporate golf day that pops onto your radar or attend every ‘mediocre coffee and standard issue microwaved croissant’ networking breakfast in town but, there is a far more strategic way to do it. That’s where we come in…

Our team creates alternative paths to growth for our clients through strategic partnerships with complementary, non-competing businesses. These strategic alliances can benefit your business in many ways:

LOOKING FOR THE PERFECT (STRATEGIC) PARTNER?

TALK TO US ABOUT GIVING YOUR BRAND A VOICE IN PRINT, ON-AIR AND ONLINE

PUBLIC RELATIONS

Increasing brand awareness and shaping public perceptions of your business go hand in hand. When you partner with us, you get the benefits of our team’s public relations and communication experience, as well as our established and long-standing relationships with editors and publications. Together, we can strategically position your voice in the public realm, which….

INTERNAL MARKETING

If you’re not marketing to your team too, you’re missing a golden opportunity. Why? Well… just like loyal customers can be the best advertisement for your business (attracting new customers), an insightful internal marketing campaign underpinned by a considered internal communication strategy can turn your employees into the best brand ambassadors, attracting the best talent in the process.

Here are just some of the benefits of what we like to call ‘Inside-Out’ marketing:

TURN YOUR TEAM INTO YOUR BIGGEST CHEERLEADERS. POM POMS OPTIONAL