BUILD PHASE

HOW WE BUILD A SOLID FOUNDATION FOR YOUR BRAND

The BUILD phase of our outsourced marketing services can be utilised on a monthly or quarterly basis and implemented in one of two ways: outsourced to our team of strategic marketing consultants or ‘in-sourced’, actioned by your marketing resource/s with the support of our marketing specialists

Your brand is a story unfolding across all customer touchpoints

MARKETING MANAGEMENT

When you work with us, your B2B marketing activities – traditional, digital, and affiliate – are consistently executed by an experienced, fully accountable, and results-driven marketing team (in-house and outsourced) with a diverse range of skills across marketing disciplines. 

As one of the best-outsourced marketing companies in South Africa, we ensure that:

FOR MARKETING MANAGEMENT THAT’S MORE LEADER OF THE PACK, LESS RUN OF THE MILL

IF YOUR BRAND’S ‘LOOK AND FEEL’ FEELS DATED AND IS (OVER)DUE FOR AN UPDATE, WE CAN HELP

CORPORATE & VISUAL IDENTITY

We can help you develop a new corporate identity or refresh an existing one and design corporate elements (collateral) that best represent your brand narrative and purpose.

By combining fresh and dynamic ideas, we ensure that you and your company stand out in the crowd, from your logo, typography, and imagery to your brand’s colour palette and look & feel.

WEBSITE DESIGN & DEVELOPMENT

Asking why you need a website for your business is like asking why the office pot plant needs watering once in a while. It just does. To survive.

Website development reflects your brand, showcases the products or services that you offer, and introduces potential clients to your team. This is a fundamental step toward establishing and maintaining credibility. Here are just some of the benefits of starting your web development journey or updating your existing website with us:

IF YOU THINK TWICE BEFORE GIVING A CLIENT YOUR WEBSITE ADDRESS, THE FIRST THING ON YOUR ‘TO DO’ LIST SHOULD BE A NEW WEBSITE

LESS WORRIED ABOUT WORD COUNT AND MORE CONCERNED WITH WORDS THAT COUNT – AND CONVERT? YOU’RE IN THE RIGHT (AND WRITE) PLACE

CONTENT CREATION & COPYWRITING

Excellent writing is the cornerstone of our B2B content marketing strategy work. Well-crafted, considered copy – with SEO top of mind – educates, informs, and inspires your audience to act while building your credibility and enhancing your SEO rankings.

Our wordsmiths have the SEO tools that come with a wealth of experience in the B2B business arena, replacing jargon with copy that entertains and educates, giving those engaging with the content what they want to keep reading and what they need to make better decisions.

From blog articles, LinkedIn profiles, and thought leadership articles to guides and infographic copy, from case studies and testimonials to video and radio scripts, here’s what experienced content creation and skilled SEO copywriting does for your business:

CUSTOMER EXPERIENCE MAPPING

A commitment to customer (user) experience and respect for the importance of user experience is the cornerstone of every successful business. It doesn’t matter how good your product or service is, if the user experience of your business isn’t memorable – for the right reasons – customers won’t be back for more.

At Brightside, as relationship builders, we work with you to create a genuine connection with new customers and lasting relationships with existing customers. Here are some of the ways our customer experience mapping offering builds your fan base…

WANT TO PUT YOUR CUSTOMER EXPERIENCE ON THE MAP?

EMAIL MARKETING that YOU’RE GOING TO WANT TO SUBSCRIBE TO

EMAIL MARKETING

Providing subscribers and customers with valuable information to help them achieve their goals is an effective tool in every business’s marketing arsenal. Strategically creative email marketing builds a relationship with your audience, boosts conversions and revenue, and equips you with valuable data (stats) to enhance future campaigns.

Here are some of the ways an attention-grabbing (and keeping) email marketing campaign can make “You’ve got mail” three business-boosting words:

INSIGHTs & IMPACT