BUILD
HOW WE BUILD A SOLID FOUNDATION FOR YOUR BRAND
The BUILD phase of our service offering has everything you need to set your business up for Marketing success. Think of it as laying down the groundwork. From corporate and visual identity to website design and development, content creation, customer journey mapping, and marketing management.
MARKETING MANAGEMENT
When you work with us, your B2B marketing activities – traditional, digital, and affiliate – are consistently executed by an experienced, fully accountable, and results-driven marketing team (in-house and outsourced) with a diverse range of skills across marketing disciplines.
As one of the best-outsourced marketing companies in South Africa, we ensure that:
- You gain access to marketers with extensive experience and expertise
- Your business stays up to date with the latest B2B marketing trends
- Your marketing activities are consistently executed and measured
- You experience the benefits of full accountability and detailed reporting
FOR MARKETING MANAGEMENT THAT’S MORE LEADER OF THE PACK, LESS RUN OF THE MILL
IF YOUR BRAND’S ‘LOOK AND FEEL’ FEELS DATED AND IS (OVER)DUE FOR AN UPDATE, WE CAN HELP
CORPORATE & VISUAL IDENTITY
We can help you develop a new corporate identity or refresh an existing one and design corporate elements (collateral) that best represent your brand narrative and purpose.
By combining fresh and dynamic ideas, we ensure that you and your company stand out in the crowd, from your logo, typography, and imagery to your brand’s colour palette and look & feel.
WEBSITE DESIGN & DEVELOPMENT
Asking why you need a website for your business is like asking why the office pot plant needs watering once in a while. It just does. To survive.
Website development reflects your brand, showcases the products or services that you offer, and introduces potential clients to your team. This is a fundamental step toward establishing and maintaining credibility. Here are just some of the benefits of starting your web development journey or updating your existing website with us:
- Drive brand awareness and business growth
- Access audience insights (data analytics)
- Gain new customers through SEO
- Improve overall customer service (new and existing)
- Showcase your portfolio of work (track record)
- Position your brand as one of its industry’s experts
IF YOU THINK TWICE BEFORE GIVING A CLIENT YOUR WEBSITE ADDRESS, THE FIRST THING ON YOUR ‘TO DO’ LIST SHOULD BE A NEW WEBSITE
LESS WORRIED ABOUT WORD COUNT AND MORE CONCERNED WITH WORDS THAT COUNT – AND CONVERT? YOU’RE IN THE RIGHT (AND WRITE) PLACE
CONTENT CREATION & COPYWRITING
Excellent writing is the cornerstone of our B2B content marketing strategy work. Well-crafted, considered copy – with SEO top of mind – educates, informs, and inspires your audience to act while building your credibility and enhancing your SEO rankings.
Our wordsmiths have the SEO tools that come with a wealth of experience in the B2B business arena, replacing jargon with copy that entertains and educates, giving those engaging with the content what they want to keep reading and what they need to make better decisions.
From blog articles, LinkedIn profiles, and thought leadership articles to guides and infographic copy, from case studies and testimonials to video and radio scripts, here’s what experienced content creation and skilled SEO copywriting does for your business:
- Boosts Google rankings and drives traffic to your website
- Establishes your authority and credibility while earning the trust of your audience
- Increases brand awareness
- Connects with your audience
- Generates better leads and gets higher conversion rates
- Gives you control of the conversation
- Amplifies your marketing efforts
CUSTOMER EXPERIENCE MAPPING
A commitment to customer (user) experience and respect for the importance of user experience is the cornerstone of every successful business. It doesn’t matter how good your product or service is, if the user experience of your business isn’t memorable – for the right reasons – customers won’t be back for more.
At Brightside, as relationship builders, we work with you to create a genuine connection with new customers and lasting relationships with existing customers. Here are some of the ways our customer experience mapping offering builds your fan base…
- Determine current levels of customer satisfaction
- Understand why business is won/lost
- Ensure positive reviews and testimonials
- Get more business from existing clients
WANT TO PUT YOUR CUSTOMER EXPERIENCE ON THE MAP?
EMAIL MARKETING that YOU’RE GOING TO WANT TO SUBSCRIBE TO
EMAIL MARKETING
Providing subscribers and customers with valuable information to help them achieve their goals is an effective tool in every business’s marketing arsenal. Strategically creative email marketing builds a relationship with your audience, boosts conversions and revenue, and equips you with valuable data (stats) to enhance future campaigns.
Here are some of the ways an attention-grabbing (and keeping) email marketing campaign can make “You’ve got mail” three business-boosting words:
- Increase website traffic
- Nurture leads and move them through the customer journey
- Stretch your marketing budget and demonstrate ROI
- Engage with an audience who wants to hear from you
INSIGHTs & IMPACT
