Welcome To
BRIGHTSIDE MARKETING
WHERE MARKETING STRATEGY MEETS EXECUTION
AND YOUR MARKETING INVESTMENT RETURNS RESULTS
In the cutthroat world of B2B marketing, standing out isn’t just a luxury—it’s a necessity. At Brightside Marketing, we believe that while it’s great to be better, it’s even better to be different.
At Brightside, we help B2B companies cut through the noise, connect authentically with their audience, and drive sustainable growth through a blend of strategically relevant and practically executed marketing solutions.
A MARKETING SYSTEM THAT DRIVES GROWTH:
We don’t rely on assumptions and guesswork! By combining our marketing strategy and marketing management expertise, your business knowledge, and thoroughly researched market insights, we’re able to build a comprehensive, robust marketing strategy that delivers tailored solutions that best meet your marketing needs in the present and guide all marketing activities going forward.
ask yourself…
- HOW EFFECTIVE IS YOUR CURRENT MARKETING?
- ARE YOUR MARKETING EFFORTS ALIGNED WITH YOUR BUSINESS STRATEGY?
- ARE YOU ALLOCATING MARKETING SPEND IN THE RIGHT PLACES?
This is where we come in.
We’re a perfect fit for medium-sized, growing businesses, particularly those owner-managed or family-owned, who recognise the value of marketing but may not have a dedicated team or a holistic approach. When it comes to investing in marketing that delivers results and brings vision to life, Brightside Marketing is a strategically driven and cost-effective provider for growing businesses.
how we make magic happen...
Avoid expensive marketing mistakes and get the strategic advice, industry-leading insight, and a practical plan of action you need to BUILD a business that THRIVES.
IDEATE
Drive Business Growth with a Strategic Marketing Plan Aligned to Your Business Goals
We don’t rely on assumptions and guesswork! By combining our marketing strategy and marketing management expertise, your business knowledge, and thoroughly researched market insights, we’re able to build a comprehensive, robust marketing strategy that delivers tailored solutions that best meet your marketing needs in the present and guide all marketing activities going forward.
BUILD
Building a Marketing Engine that Roars Requires You to First Get the Right Foundation in Place
The BUILD phase of our service offering has everything you need to set your business up for Marketing success. Think of it as laying down the groundwork. From corporate and visual identity to website design and development, content creation, customer journey mapping, and marketing management.
ELEVATE
Once the Groundwork is Laid, It’s Time to Crank Up the Volume ON YOUR MARKETING
Our ELEVATE phase focuses on boosting brand awareness and marketing muscle through social media, SEO, content creation, and more. We keep the momentum going and make sure your brand shines brightly.
THRIVE
Getting People to Know You is One Thing but Converting Them to Loyal Customers is Another
There’s a distinct shift in our THRIVE phase as we leverage lead generation, strategic partnerships, and PR to grow your business and turn prospects into brand advocates.
CLIENTS WHO TRUST US
At Brightside Marketing, We Don’t Work for You, We Work with You.
Our young, dynamic team continues to build on our exceptional track record and reputation in the industry. Together, we share a passion for measurable, impactful marketing and a common goal: to educate, equip and empower our clients.
“Our approach to marketing is strategically relevant and aligned not only to market research but global best practice. When you partner with us, you partner with a team who has as close an eye on your industry as you do, from marketing trends to industry developments, if it effects your business, it’s our business to know about it.”
TESTIMONIALS
INSIGHTS & IMPACT
“The challenge with the marketing firms we have dealt with in the past is that there is a large gap between theory and application. Brightside Marketing not only give great insights into what marketing can and should do for a business, but most importantly teach you how to implement so you can experience the rewards.”
“Brightside has gone above and beyond in helping us achieve our marketing goals by simply breaking down the marketing strategy, developed just for us, into a simple, easy to understand execution plan. Over the 18 months that we’ve worked together, the sophistication of our marketing capabilities has increased more than we knew possible. Wherever your understanding of marketing lies, Brightside will meet you there with open arms, taking you on a journey, at a pace suitable for your organisation, to help develop the sophistication that is needed to best market your business effectively.”
“Before Brightside, the image of our organisation that was being portrayed and the message we were sending, was very different to who and what we are, and what we are capable of doing. Brightside has really flipped the switch for us and helped us present and portray ourselves in a clearer way, showing clients exactly what it is we can do. The biggest impact that Brightside has had for us, is that our clients are now fully aware of our capabilities, offerings, and expertise. Brightside has helped us shift gear, and we are now embarking on a clear direction from a marketing perspective, comforted and confident in their guidance, every step of the way.”
“Before partnering with Brightside, we were absolutely winging it with no clear plan of action. Brightside conducted an in-depth audit on our business and its current marketing tactics, pointing out areas for improvement, which they then used to develop a strategic marketing plan, giving us a clear-cut plan on where we needed to go, and what we needed to do to get there. Along with assisting us with our social media platforms and print media, the biggest impact we have seen, thanks to Brightside, is our new and improved website. Without their evaluation and knowledge, we would never have known that our website was not as user-friendly as we thought, especially for your average person who is not familiar with who we are and what we do.
“Before Brightside, our marketing was directionless. We were trying to get involved in avenues to market ourselves with no clear strategy in place. Brightside opened our eyes to marketing and got us to look at things from a different perspective. Their view on marketing within your current clientele, and not just focusing on getting new clients really set them apart. Brightside helped us achieve our marketing goals and provided us with the exact tools necessary to better represent ourselves as a company to new and existing clients. Brightside have strengthened our brand to make more of an impact and have delivered on everything they set out to. Brightside is 100% invested in our business, and it shows through their dedication, their work and the ideas that present and implement. With Brightside you can be assured that you’re in good hands.”
“I have always run a business believing that if you’re going to do something you have to do it properly and marketing was one aspect of our business we never did properly. In the past I viewed marketing as an unnecessary expense; it was very costly, difficult to manage & maintain, and ultimately, very difficult to gauge how much value it was bringing in. Brightside has shown me that this is not always the case and that you can get results without breaking the bank. They have demonstrated early on the importance of having a clear brand vision as well as a strategy to ensure all our marketing efforts are contributing to our end goal. They proved to me, without a doubt, that you need focus, dedication and marketing experts on it 24/7 – it is a full-time specialist role within the business that is critical. Brightside is a great partner to us as they have all the different skills within the business so that we didn’t need to go and employ different people or agencies to do it properly.”
“Brightside have put us on the map with a robust digital presence and professional collateral that have enabled us to grow revenue streams in certain areas of the business. I see Brightside as integral to growing the areas of the business where the work doesn’t yet come directly to us.”
