ABOUT US

WHERE MARKETING MEETS MEASURABLE IMPACT.

Started in 2020, Brightside Marketing has quickly established a reputation for excellence within the ever-evolving, highly competitive B2B industry. Our young, dynamic team of brand strategy and marketing management specialists combine learned skills with the talent you can’t teach to educate, empower, and inspire those we work for – and those we work with.

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We don’t see our clients as just clients, we see them as partners. We don’t see our colleagues as just colleagues, we see each other as collaborators. 

When you partner with Brightside Marketing, your business gets the benefits of an entire marketing team – informed by market research and guided by a brand strategy, inspired by brand messaging and meaning. Our team of marketing experts partner with our tried, tested, and trusted ecosystem of marketing suppliers ensuring that when it comes to the development and execution of a marketing strategy, we know the who, the what, the where, and the when.

Our strategic outsourced marketing solutions are a perfect fit for your strategy, marketing objectives, and budget. Whether you’re looking for a high-stakes event, long-term brand strategy, or both, you can expect us to be as focused on creating a brand narrative as we are on measuring marketing ROI.

We provide cost-effective, insights-driven strategic outsourced marketing for growing businesses. No fluffy marketing jargon, just impactful marketing strategies that get the job done with our insight and your budget in mind.”

Donna Rachelson – CEO, Brightside Marketing

Purpose & Values

WHERE A PURPOSE-DRIVEN TEAM MEETS VALUE-DRIVEN SOLUTIONS

Our values aren’t just words typeset on a mission statement, they’re what inform and direct the actions we take, every day, for every client. We practice what we preach, and when we say values matter, we really mean it.

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WE CREATE WILDLY SUCCESSFUL PECS

By constantly looking for ways to add value for PECS (partners, employees, and clients), while thinking big picture and maintaining independence.

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WE ARE COURAGEOUSLY CANDID

By focusing on doing what’s right and fair for our clients, our team and our partners – even if it isn’t the popular choice.

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WE CHALLENGE COMFORT ZONES

By relentlessly learning and seeking new ways to create efficiency and value.

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WE CHAMPION AGILE EXCELLENCE

By pushing ourselves to exceed expectations; focusing on the details and taking corrective action quickly.

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WE PRACTICE SELF- LEADERSHIP

By applying proactive focus and discipline to all aspects of the business, because leadership is a choice and a responsibility, not a pay cheque and a job title. 

Our Team

THE BEST AND BRIGHTEST, ON YOUR SIDE.

No matter what we do, we always add value.

We are curious, creative and unbiased; taking an open-minded and service-centric approach underpinned by an entrepreneurial mindset that knows that client experience is everything.

“Our approach to consulting and coaching is current, strategically relevant, and aligned not only to market research but global best practice. When you partner with us, you partner with a team who has as close an eye on your industry as you do, from marketing trends to industry developments, if it effects your business, it’s our business to know about it.”

Brightside Marketing

THE STRATEGIC THINKING YOU NEED, THE CREATIVE EDGE YOU WANT.

Since our launch in 2020, we’ve earned a reputation for strategically sound creative excellence and impeccable execution from inception to implementation, that elevates not just our clients’ traditional marketing and digital marketing efforts but the industry overall.

We’re more than just another on a long list of outsourced marketing companies. What sets us apart and keeps us and our clients growing from strength to strength, is our sheer determination to significantly impact B2B businesses in South Africa – growing, developing, and working alongside our clients to transform obstacles and challenges into opportunities and game-changing progress.

Our success – and that of our long list of B2B clients – is the result of providing professional, ethical solutions and top B2B marketing strategies that respect the bigger picture and the small details equally. It’s never just a B2B content marketing strategy, it’s a catalyst for measurable growth coupled with a practical, accountability-centered plan of action.

We know how to measure marketing campaign success – if marketing metrics to measure success was a language, we wouldn’t just speak it, we’d read it and write it, too!

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Testimonials

WHY WE LOVE WHAT WE DO. AND WHO WE DO IT FOR.

At Brightside Marketing, we pride ourselves on a fully integrated marketing approach and commitment to exceptional client service experience that delivers the proven success of our clients. 

But don’t just take our word for it…

MEET DONNA

CHIEF CATALYST

“I can brand and market anything – from chicken to explosives and chartered accountants.”

A driven entrepreneur with a passion for helping corporate professionals, women, and business owners make their mark, Donna Rachelson’s superpower lies in her ability to inspire lasting mindset shifts and impart tangible, practical advice. As CEO of Brightside Marketing, Donna is in her ‘happy place’ – focusing on getting medium/growth stage businesses a real return on their marketing investment.

In addition to having spoken to and trained many people across more than 20 blue chip clients (incl. ABSA, Microsoft, McKinsey, Standard Bank, Nedbank, Deloitte, and SAB), Donna has held several Marketing Director positions in organisations (incl. Nando’s and the South African Institute of Chartered Accountants) and Marketing Management positions at Standard Bank and AECI.

At present, in addition to being the fearless leader of our team, Donna is the co-founder and CEO of IgniteHer (a business focused on fast-tracking the development and growth of women in the workplace); CEO of Branding & Marketing YOU (a business focused on helping organisations build their brands from their most important assets – their ‘people’); and the strategic lead for GROW Marketing (a coaching business focused on scaling businesses).

When she’s not running all of the above, you’ll find this chocoholic and F1 fan in the bush, at a Health Hydro, or climbing mountains.

Nadia

MEET NADIA

BOSS OF ALL THINGS

“I am passionate about helping businesses realise their magic through marketing and inspiring the teams I work with to execute with excellence and create meaningful impact.”

As the COO, Nadia Hajat is responsible for overall marketing, operations, finance, and team management of Brightside Marketing and its sister entities – Branding & Marketing YOU and IgniteHer.

With over a decade of experience in marketing strategy development and marketing execution, as well as brand and product management, Nadia has worked with start-ups, growth-stage businesses, and blue-chip companies in both B2B and B2C environments across an impressive array of sectors. She holds a Bachelor of Commerce degree from the University of Johannesburg and recently completed her MBA in Brand Management.

Her strength lies in her ability to combine robust skill sets with strong marketing knowledge to provide extraordinary marketing solutions aligned with clients’ needs. When she’s not delivering marketing solutions for clients, supporting the team, and ensuring the smooth running of the businesses, Nadia can be found shopping up a storm, binge-watching TV series, and conquering the latest episode of candy crush. But nothing gives her greater joy than playing and making memories with her two gorgeous nephews.

Jess

MEET JESS

ACCOUNT & CONTENT EXECUTIVE

“I’m a people person who works well with others, and I pride myself on building positive relationships inside and outside the business environment.”

Responsible for developing marketing strategies, campaign planning and execution, content development, client/supplier engagement, and report writing, Jess Osborne is our Account & Content Executive. With a BA in Strategic Brand Management, she deeply values the importance of a solid strategy and is well-versed in creating the ‘Golden Thread’ that ties all marketing activities together to deliver results for clients.

With experience in Public Relations, Social Media Management, Brand Management, and Copywriting, over and above her diverse range of skills, our clients – and us –really value Jess’s bright, bubbly, confident, and goal-oriented personality. When she is not engrossed in all things marketing, Jess enjoys spending time with her friends, trying out new restaurants, reading, writing, and looking after her growing collection of plant babies.

Joanna

MEET JOANNA

CLIENT RELATIONS ARCHITECT

Every brand has an important story to tell, and marketing is the perfect space for them to tell – and sell – that story.”

With extensive experience in Marketing, Client Management and Public Relations, Joanna’s responsibilities include developing and executing PR and marketing strategies, campaign concept and implementation, copywriting, content creation, client engagement, and reporting.

Joanna’s creative insights demonstrate her perceptive and remarkable ability to meticulously connect dots unseen – seeing unique solutions and opportunities where others don’t. By fusing a thorough understanding of integrated marketing elements with innovative and creative thinking, this results-driven client whisperer manages to find the sweet spot – keeping her eye on the bottom line while building brand love for clients, and maintaining positive relationships with her clients, suppliers, and colleagues.