ABOUT US
STRATEGIC MARKETING WHERE AND WHEN YOUR BUSINESS NEEDS IT MOST
Our adventure began when a group of spirited branding and marketing specialists, fuelled by a blend of determination and overindulgence in coffee, decided enough was enough. We were fed up with witnessing businesses flounder through marketing tactics that were either trendy but hollow or expensive but poorly executed. So, we set out on a quest to redefine what marketing could be—a seamless fusion of strategy and execution that leaves no room for disillusionment.
At Brightside, we’re not just marketers—we’re your marketing partners. With our crew of creative experts and a network of trusted suppliers, we’ve mastered the art of knowing who, what, where, and when to make your brand shine.
When you choose Brightside, you’re not just hiring a team—you’re gaining a full-fledged marketing force fueled by research, strategy, and a passion for your brand’s story. We see our clients as partners, and our colleagues as collaborators, all working together to craft meaningful messaging and measurable results.
Our outsourced solutions are tailor-made to fit your goals and budget, whether you need a show-stopping event, a brand refresh, or both. Expect a sharp focus on brand narrative, coupled with a keen eye on ROI.
“Brightside delivers no-nonsense, budget-friendly marketing that’s all about impact. No fluff, just smart strategies that work.” — Donna Rachelson, CEO, Brightside Marketing
Purpose & Values
WHERE A PURPOSE-DRIVEN TEAM MEETS VALUE-DRIVEN SOLUTIONS
Our values aren’t just words typeset on a mission statement, they’re what inform and direct the actions we take, every day, for every client. We practice what we preach, and when we say values matter, we really mean it.
WE ARE COURAGEOUSLY CANDID
- Be 100% honest but always respectful
- Be transparent – if you are struggling, make it known
- Do what is right and fair for clients, team and partners even if it isn’t the popular choice
- Give and be open to feedback
- Say that which everyone is not comfortable to articulate
WE CHALLENGE COMFORT ZONES
- Try new things
- Create opportunities for growth
- Keep learning and ask why
- Seek new ways to do things that create efficiency and value
WE EXECUTE WITH EXCELLENCE AND AGILITY
- Make reliability a priority
- Take corrective action quickly
- Focus on deliverables rather than time
- Don’t send anything out unless it is 100%
- Push yourself to exceed the expectation
WE PRACTICE SELF- LEADERSHIP
- Strive to be proactive
- Take ownership and accountability
- Apply focus and discipline to all aspects of business
WE WORK HARD BUT PRIORITISE BALANCE
- Execute consistently
- Take mental breaks
- Prioritise team dates
- Create balance without feeling guilty
Our Team
THE BEST AND BRIGHTEST, ON YOUR SIDE.
No matter what we do, we always add value.
We are curious, creative and unbiased; taking an open-minded and service-centric approach underpinned by an entrepreneurial mindset that knows that client experience is everything.
THE STRATEGIC THINKING YOU NEED, THE CREATIVE EDGE YOU WANT.
Since our launch in 2020, we’ve earned a reputation for strategically sound creative excellence and impeccable execution from inception to implementation.
We’re more than just another on a long list of outsourced marketing companies. What sets us apart and keeps us and our clients growing from strength to strength, is our sheer determination to significantly impact B2B businesses in South Africa – growing, developing, and working alongside our clients to transform obstacles and challenges into opportunities and game-changing progress.
Our success – and that of our long list of B2B clients – is the result of providing professional, ethical solutions and top B2B marketing strategies that respect the bigger picture and the small details equally. It’s never just a B2B content marketing strategy, it’s a catalyst for measurable growth coupled with a practical, accountability-centered plan of action.
We know how to measure marketing campaign success – if marketing metrics to measure success was a language, we wouldn’t just speak it, we’d read it and write it, too!
on the brightside
insights & impact
Testimonials
WHY WE LOVE WHAT WE DO. AND WHO WE DO IT FOR.
At Brightside Marketing, we pride ourselves on a fully integrated marketing approach and commitment to exceptional client service experience that delivers the proven success of our clients.
But don’t just take our word for it…
“The challenge with the marketing firms we have dealt with in the past is that there is a large gap between theory and application. Brightside Marketing not only give great insights into what marketing can and should do for a business, but most importantly teach you how to implement so you can experience the rewards.”
“Brightside has gone above and beyond in helping us achieve our marketing goals by simply breaking down the marketing strategy, developed just for us, into a simple, easy to understand execution plan. Over the 18 months that we’ve worked together, the sophistication of our marketing capabilities has increased more than we knew possible. Wherever your understanding of marketing lies, Brightside will meet you there with open arms, taking you on a journey, at a pace suitable for your organisation, to help develop the sophistication that is needed to best market your business effectively.”
“Before Brightside, the image of our organisation that was being portrayed and the message we were sending, was very different to who and what we are, and what we are capable of doing. Brightside has really flipped the switch for us and helped us present and portray ourselves in a clearer way, showing clients exactly what it is we can do. The biggest impact that Brightside has had for us, is that our clients are now fully aware of our capabilities, offerings, and expertise. Brightside has helped us shift gear, and we are now embarking on a clear direction from a marketing perspective, comforted and confident in their guidance, every step of the way.”
“Before partnering with Brightside, we were absolutely winging it with no clear plan of action. Brightside conducted an in-depth audit on our business and its current marketing tactics, pointing out areas for improvement, which they then used to develop a strategic marketing plan, giving us a clear-cut plan on where we needed to go, and what we needed to do to get there. Along with assisting us with our social media platforms and print media, the biggest impact we have seen, thanks to Brightside, is our new and improved website. Without their evaluation and knowledge, we would never have known that our website was not as user-friendly as we thought, especially for your average person who is not familiar with who we are and what we do.
“Before Brightside, our marketing was directionless. We were trying to get involved in avenues to market ourselves with no clear strategy in place. Brightside opened our eyes to marketing and got us to look at things from a different perspective. Their view on marketing within your current clientele, and not just focusing on getting new clients really set them apart. Brightside helped us achieve our marketing goals and provided us with the exact tools necessary to better represent ourselves as a company to new and existing clients. Brightside have strengthened our brand to make more of an impact and have delivered on everything they set out to. Brightside is 100% invested in our business, and it shows through their dedication, their work and the ideas that present and implement. With Brightside you can be assured that you’re in good hands.”
“I have always run a business believing that if you’re going to do something you have to do it properly and marketing was one aspect of our business we never did properly. In the past I viewed marketing as an unnecessary expense; it was very costly, difficult to manage & maintain, and ultimately, very difficult to gauge how much value it was bringing in. Brightside has shown me that this is not always the case and that you can get results without breaking the bank. They have demonstrated early on the importance of having a clear brand vision as well as a strategy to ensure all our marketing efforts are contributing to our end goal. They proved to me, without a doubt, that you need focus, dedication and marketing experts on it 24/7 – it is a full-time specialist role within the business that is critical. Brightside is a great partner to us as they have all the different skills within the business so that we didn’t need to go and employ different people or agencies to do it properly.”
“Brightside have put us on the map with a robust digital presence and professional collateral that have enabled us to grow revenue streams in certain areas of the business. I see Brightside as integral to growing the areas of the business where the work doesn’t yet come directly to us.”
