Brightside Marketing
Brightside Marketing





Frequently Asked Questions (FAQs)

Why is Marketing Important?

To keep it simple, marketing is important to your business success because it makes customers aware of your products or services, engages them and helps them through the buyer journey to encourage them to make a buying decision. Marketing plays a pivotal role in many facets of your business and can help develop brand awareness; build and maintain reputation and positive perception; enhance client relationships; play a role in attracting and maintaining talent and increasing sales.

What are the Benefits of Outsourcing?

There are so many benefits to outsourcing your marketing. The most straightforward one is that your marketing activities are consistently executed by an experienced marketing team. The team, with a diverse range of skills across marketing disciplines, are fully accountable for delivering results​. Outsourcing your marketing also ensures you: 

  • Stay up to date with the latest marketing trends  
  • Experience full accountability, measurement, and reporting
  • Move from tactics to strategy
  • Control costs and personnel    
When Should I Engage with Brightside Marketing?

If you are experiencing any of the below marketing problems, it’s time to come over to the Brightside – an outsourced marketing company. 

  • You don’t fully understand marketing and the value it can deliver 
  • You don’t have a clearly defined marketing strategy 
  • You don’t have a dedicated marketing team in your business 
  • You don’t have enough time or resources to execute or implement your marketing strategy 
  • Your marketing strategy doesn’t support your overall business strategy 
  • You haven’t seen a return on marketing investment to your business in the past 
  • Your marketing efforts are reactive or “spray and pray” 
  • You have been ‘burnt’ by previous marketing suppliers
  • Lastly, you can also engage us for the sole reason that you’re looking for an incredible team to help you achieve all your marketing dreams!
Why does Marketing Fail?

Have you spent money on marketing tactics previously and had it fail? (Urgh, we hate that). The good news is if you know why your marketing has failed in the past, you can take steps to ensure it doesn’t happen again. Here are the top 5 reasons marketing fails. Although if you partner with Brightside, we promise you won’t have to worry about any of these.

  1. The implementation of tactics without the appropriate marketing strategy or goals
  2. Audiences are not identified or segmented correctly. Marketing efforts target everyone and it becomes a case of ‘spray and pray’
  3. Other business objectives are prioritised
  4. Insights from analytics aren’t used to drive decision making
  5. The chosen marketing approach is rigid and doesn’t allow room for experimentation
What is a Brand & Marketing Strategy?

A brand & marketing strategy is a plan focused on meeting the company’s specific marketing objectives as well as increasing a brand's position and perceptions in the market. The strategy can include multiple tactics to reach the defined objectives.

Why do You Need a Marketing Strategy?

Marketing results don't just happen by chance. Creating a strategy ensures you're targeting the right people, with relevant content that appeals to them. The more time you spend creating a clear strategy, the more opportunities you create to differentiate yourselves from your competitors and the more likely you are to achieve your predetermined business goals.

What is the Difference of B2B and B2C Marketing?

B2B stands for business-to-business, referring to a type of transaction that takes place between one business and another. B2C stands for business-to-consumer, as in a transaction that takes place between a business and an individual as the end customer.

What is Traditional Marketing?

Traditional marketing refers to any type of marketing that isn’t online. There are many different facets of traditional marketing some of which include print, broadcast, direct mail, radio, newspapers or outdoor advertising like billboards. Traditional marketing is still important even in the digital marketing age and is considered a vital part of the promotional mix. 

What is Digital Marketing?

Digital marketing, or online marketing, refers to all marketing efforts that occur on the internet. Digital channels such as search engines, emails, websites, social media, SEO and websites are used to connect with both current and prospective customers.

How Important is a Website for Marketing?

These days, living in a digital world, a website is a vital part of marketing your business. The web has a far more extensive reach than other forms of advertising and amongst other things it can help:

  • Improves brand credibility
  • Generate brand awareness and positive perception
  • Generate leads and promote sales
  • Improve customer experience
What Does a Total Online Presence Mean?

A total online presence refers to the collection of everything that exists on the web that pertains to your business. There are three elements that go into building a total online presence: Website, SEO and Content. These three elements work together to create a collection of identities that will give your clients and prospective business a clear picture of your brand.

How Do We Measure the Success of Marketing?

A comprehensive reporting structure is required to ensure that, at every step of the marketing process you can make sure you are on track to hitting your marketing objectives.