Brightside Marketing
Brightside Marketing

WHAT WE DO

At Brightside Marketing, we don’t work for you, we work with you.

Our young, dynamic team continues to build on our exceptional track record and reputation in the industry. Together, we share a passion for measurable, impactful marketing and a common goal: to educate, equip and empower our clients.
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STRATEGIC OUTSOURCED MARKETING WHERE AND WHEN YOUR BUSINESS NEEDS IT MOST

Torn between outsourcing and in-sourcing? That’s where we come in. Our team of strategic marketing consultants understand the challenges faced by ever-evolving, growing businesses – from the long-established to the newcomers.

Your first instinct may be to build marketing capability internally but that’s a tough thing to get right if your understanding of marketing is limited or those hired lack the depth of real-world experience and decade-spanning industry insight to strike an effective, practical balance between strategic and operational marketing.

If you’re a B2B business in its growth stage, marketing is a necessity, not a luxury.

At Brightside Marketing we recognise that because you’re focused on growing and scaling, ‘building the plane in the air’ so to speak, you may not have a clear strategy and, even if you did initially, that strategy needs to evolve as your business does.

The thing is, we also realise that, for many growing, time-starved, cash-sensitive businesses, a marketing strategy can feel like a ‘grudge spend’, for one of two reasons – either you’ve been burnt by marketing suppliers in the past or you feel like, with everything going on, you simply don’t have the time to invest in it. But you can’t afford not to.

The difference between a good business and a GREAT one? A great marketing strategy.

Fact is, when driven by a considered, bespoke strategy, your marketing efforts will not only not go to waste but work ten times harder for you. Get the ball rolling right and you will benefit from the snowball effect – not only achieving an equal return on investment, but an exponential one, made possible by our tried and tested process.

LEARN MORE ABOUT:

OUR PROCESS

Once the Brightside Marketing team has thoroughly done our homework, by conducting industry-wide research, we facilitate a strategic marketing workshop with your team which lays a solid foundation for the development of a tailored branding and marketing strategy that aligns with and amplifies your business strategy.

Brightside Marketing Process

“We know how difficult and time consuming it can be to find the right marketing resources, which is where our database of the best marketing resources comes in – connecting your business’ needs with the marketing resources you want to bring on board.”

Based on your budget, our strategic marketing consultants will work with you to:

TIME TO OPEN THE CONVERSATION

IMPLEMENTATION:

YOU’VE GOT OPTIONS

OUTSOURCE VS. IN-HOUSE:

What’s the difference?

OUTSOURCE IMPLEMENTATION TO US

  • We work with your EXCO, either monthly or quarterly, to ensure alignment/integration of your marketing efforts and business strategy.
  • We identify key deliverables for the upcoming 3-month period.
  • We action/implement the key deliverables agreed, and report back within the forum of quarterly reviews, attended by you (the business owner) and your marketing manager.

BRING IMPLEMENTATION IN-HOUSE

  • We hold quarterly meetings with your chosen marketing resource and CEO, to ensure that marketing efforts and business strategy are aligned, with your business objectives and priorities for the quarter in mind.

How effective is your current marketing?

If you’re not getting the necessary return on your investment and generating the leads you need to grow, our strategic marketing consultants can help.