IDEATE
WHAT IS A BRANDING AND MARKETING STRATEGY?
A branding and marketing strategy is a game plan to identify what you want to be known for, create or increase brand awareness, reach new prospects, and figure out how to convert leads into customers. At Brightside, we approach every branding and marketing strategy with creativity, passion, dedication, and (a lot of) coffee
What can a Brightside branding and marketing strategy do for you?
Well, for starters…
- Create a clear path to achieving the objectives of the business
- Focus efforts and ensures valuable resources are not wasted
- Ensure a defensible competitive advantage
- Improve customer engagement, retention, and loyalty
- Increase conversions
CURRENT BRANDING AND MARKETING STRATEGY FEEL OUT OF TOUCH?
YOU CAN TRUST OUR PROCESS
01
FIRST, WE DO OUR HOMEWORK
The starting point of an effective B2B branding and marketing strategy is sound market research and asking lots of questions to ascertain the lay of the land. We conduct a full and detailed audit of past and existing branding and marketing activities (traditional marketing, digital marketing, and affiliate marketing) to understand what has worked, what hasn’t worked, and why. We spend time understanding your brand, your competitive landscape, and how key stakeholders and clients experience you so that we can identify gaps that need filling and opportunities that need seizing.
02
THEN WE HAVE A COLLECTIVE BRAINSTORM
Designed to challenge you and your team to think differently about your business, a collective brainstorm is a free-flowing facilitated workshop from which our experienced team gathers key insights. These are used to develop your branding and marketing strategy – a strategy that will build your online presence, and champion user experience optimisation all while creating a brand narrative that puts your brand purpose centre stage.
03
THEN WE FIGURE OUT THE GAME PLAN
We take all the insights gathered during the workshop and combine them with the expertise of our multi-disciplinary team to create your brand strategy and marketing plan. This includes everything you need in your market environment to effectively shift the dial in your business. We present our marketing strategy ideas (along with a marketing calendar to aid implementation) to you and your team to ensure complete alignment.
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