LEARN MORE ABOUT:
OUR PROCESS
Once the Brightside Marketing team has thoroughly done our homework, by conducting industry-wide research, we facilitate a strategic marketing workshop with your team which lays a solid foundation for the development of a tailored branding and marketing strategy that aligns with and amplifies your business strategy.
Based on your budget, our strategic marketing consultants will work with you to:
- Define your marketing job spec for the marketing resource you need, relative to your marketing strategy.
- Interview shortlisted candidates and select the marketing resource best suited to the current needs of your business and future objectives
- Identify the gaps in a selected candidate’s experience/skills and work with both you and them to close those gaps so that the marketing resource becomes the perfect fit for your business.
TIME TO OPEN THE CONVERSATION
IMPLEMENTATION:
YOU’VE GOT OPTIONS
OUTSOURCE VS. IN-HOUSE:
What’s the difference?
01
OUTSOURCE IMPLEMENTATION TO US
- We work with your EXCO, either monthly or quarterly, to ensure alignment/integration of your marketing efforts and business strategy.
- We identify key deliverables for the upcoming 3-month period.
- We action/implement the key deliverables agreed, and report back within the forum of quarterly reviews, attended by you (the business owner) and your marketing manager.
02
BRING IMPLEMENTATION IN-HOUSE
- You hire a marketing resource who we coach weekly to ensure that they become competent; effectively integrating strategic, operational and tactical marketing.
- We hold quarterly meetings with your chosen marketing resource and CEO, to ensure that marketing efforts and business strategy are aligned, with your business objectives and priorities for the quarter in mind.