Brightside Marketing
Brightside Marketing

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OUR PROCESS

Once the Brightside Marketing team has thoroughly done our homework, by conducting industry-wide research, we facilitate a strategic marketing workshop with your team which lays a solid foundation for the development of a tailored branding and marketing strategy that aligns with and amplifies your business strategy.

In addition to offering strategic marketing consulting and marketing coaching, we provide support and guidance to your marketing resource/s, adding value through access to the community platform for the sharing of best practice.

Brightside Marketing Process

“We know how difficult and time consuming it can be to find the right marketing resources, which is where our database of the best marketing resources comes in – connecting your business’ needs with the marketing resources you want to bring on board.”

Based on your budget, our strategic marketing consultants will work with you to:

TIME TO OPEN THE CONVERSATION

IMPLEMENTATION:

YOU’VE GOT OPTIONS

OUTSOURCE VS. IN-HOUSE:

What’s the difference?

01

OUTSOURCE IMPLEMENTATION TO US

  • We work with your EXCO, either monthly or quarterly, to ensure alignment/integration of your marketing efforts and business strategy.
  • We identify key deliverables for the upcoming 3-month period.
  • We action/implement the key deliverables agreed, and report back within the forum of quarterly reviews, attended by you (the business owner) and your marketing manager.
02

BRING IMPLEMENTATION IN-HOUSE

  • You hire a marketing resource who we coach weekly to ensure that they become competent; effectively integrating strategic, operational and tactical marketing.
  • We hold quarterly meetings with your chosen marketing resource and CEO, to ensure that marketing efforts and business strategy are aligned, with your business objectives and priorities for the quarter in mind.